The ultimate survey software for Windows allows you to maximize the productivity of your entire research and field team through intuitive, user-friendly, and efficient interfaces. Any user, even without prior experience in survey design, can utilize the software effectively and efficiently. Rotator enables the creation, design, and management of studies of any length and complexity, following a pre-established sequential logic, all in line with the best practices of the global Market Research industry.
Over more than 21 years of experience, our company has documented the best practices of thousands of market research agencies, political opinion firms, and social and electoral studies operating globally. We have packaged the knowledge, practices, and demands of renowned global market research firms. This has established us as the professional software for conducting quantitative research and supporting decision-making processes based on external data. We position ourselves alongside the best survey processing tools on the market, matching and even surpassing the quality and technical features of the most prestigious and expensive tools available.
Since Rotator uses a proprietary and highly flexible database, it is possible to modify the survey even while it is in the field. This includes adding, reordering, or deleting questions; inserting and randomizing response modalities; hiding questions based on simple or complex conditions using Boolean logic; rotating questions sequentially or controlling them according to a predefined rotation design; creating loops and question nesting; setting timers to control the duration or exposure to audiovisual materials, etc., all without affecting previously collected data. With RotatorSurvey, you can detect when a respondent lies or contradicts themselves and exclude them from the sample. You can also determine their socioeconomic status in real-time and formulate specific questions for their status. You can control quotas by gender, city, and socioeconomic status through various linear or stratified schemes. RotatorSurvey allows you to upload a participant database from Excel with hundreds of predefined fields, record interview audio, obtain geolocation, upload videos and photos, and many other advanced functionalities you never imagined survey software could offer.
If you've evaluated any free or open-source survey software tools, you've likely noticed the technical limitations involved in their implementation. These challenges include difficulty accessing acceptable-quality technical support, the complexity of preparing Linux servers, and the hassle of installing and operating the system within your company. Not to mention the bugs and undocumented errors inherent to systems based on open-source software. All these reasons, and more, make using free or open-source survey software highly risky for your research project. So don't hesitate any longer—download and install "RotatorSurvey" on your PC and experience the remarkable difference in quality, ease of use, affordable pricing, technical support, and thorough documentation.
You don't need to buy a specific software for each data collection method. With "Rotator Survey," you design the questionnaire once, and you can apply it through offline mobile interviewers (CAPI), self-administered online surveys (CAWI), Call Centers using telephone operators (CATI), online and offline Kiosks, and even on paper (PAPI). Rotator Survey empowers your entire research and field team, including analysts, managers, supervisors, telephone operators, mobile interviewers, and more. RotatorSurvey offers a free version for up to 100 cases.
Are you considering using an online survey service SaaS (Software as a Service) such as SurveyMonkey, TypeForm, or QuestionPro?. These services are convenient and widely adopted for various research needs. However, many professional market research agencies tend to prefer proprietary software that is installed directly on their own devices, internal networks, or local servers. Why is that? Based on feedback gathered from our focus groups—primarily made up of market research companies—it turns out there are several compelling reasons for this preference. These companies often handle a diverse range of studies, such as consumer panels, electoral surveys, and social or business research, which demand enhanced security, greater control over data, and the ability to customize tools to meet their unique requirements. By opting for proprietary software, they can address these needs effectively while avoiding potential risks associated with internet-based survey services.
RotatorSurvey is professional survey software that automates the processing of quantitative studies, allowing users to scale surveys in terms of questions, response options, sample size, participant databases, and team roles such as interviewers, telephone operators, coders, and supervisors—all without requiring specialized software for each collection method. It enables various studies like concept testing, packaging, advertising recall, mystery shopper evaluations, store audits, and product tracking, as well as specialized surveys such as benchmarking, electoral polls, voting intention studies, opinion polls, customer satisfaction surveys, organizational climate assessments, political opinion surveys, and consumer panels. Versatile and efficient, RotatorSurvey streamlines survey processes, offering control, scalability, and reliability for market researchers handling diverse projects daily.