We are the leading company in Latin America specializing in survey software. It's our passion and our expertise, survey software is all we do! Since 2003, our journey has been focused, progressive, and unwavering. We began as two entrepreneurs, providing user-friendly solutions for capturing data from paper surveys (PAPI) for small local market research firms. In 2004, we were hired by P&G to support various studies across Latin America. As our clients' needs evolved, we expanded into online and offline surveys (CAWI and CAPI), competing with major players like SurveyMonkey, Qualtrics, Alchemer, and QuestionPro, all of them backed by billions in venture capital. Despite the hard competition, our humility, perseverance, and vision allowed us to create a unique value proposal and diversify our product portfolio. We now offer a user-friendly system for telephone surveys (CATI), for face-to-face surveys (CAPI), and other highly demanded methods in the market research industry. With 21 years of experience, we've developed a mature, robust, and reliable system used by thousands of people and organizations all over the world.
Creation of the "ROTATOR" prototype by Mr. Abraham Barrientos, which consisted of a self-built multidimensional database for management information analysis inspired by Oracle Express OLAP concepts. 01
First client: MMI, Venezuelan pharmaceutical market research company, currently non-existent, Ricardo Blacksley, General Manager. Thank you ! 02
Second client: Venezuelan Ministry of Science and Technology to analyze data for a study on the capabilities of the Venezuelan Oil sector. (Thank you!) 03
Change of product direction, due to market demand and the over-explosion of OLAP tools. Rotator makes a shift to specialize in the analysis of quantitative studies. 04
Creation of the company "Rotator Software" and registration in the SENIAT of VENEZUELA under number J-306-76774-6. 05
Rental of a cubicle of 2 meters x 3 meters in the area of Plaza Venezuela, Caracas and hiring of a programmer. 06
Birth of the product "Rotator Study Modeler" to process surveys collected on paper. 07
Presentation of the Rotator Survey Platform to a dozen market research companies in Venezuela. 08
Creation of the "ROTATOR DATA ENTRY" module to load data from surveys collected on paper. 09
Third client in Venezuela: Ars Publicidad (Thank you!) 10
Fourth client: Procter and Gamble Corporation acquires several licenses of Rotator Survey to perform market research on paper in Colombia, Peru and Venezuela and thousands of requirements are raised and hundreds of improvements are made to the software. (Thank you!) 11
Expansion of the office to 90 square meters and hiring of 10 jobs. 12
Development of the management control system for the Ministry of Infrastructure of Venezuela incorporating the Rotator Study Modeler and the Rotator OLAP Study Analyzer. 13
Office move to "Parque Tecnologico Sartenejas" in Caracas, with capacity for 15 workstations, coffee area and meeting room. 14
Creation of the Web site: RotatorSurvey.com and First international client: BDF Consultores de Republica Dominicana. 15
Signing of an alliance-donation with the Universidad Catolica Andres Bello of Caracas for the exchange and testing and tuning of the software. 16
Creation of the "Rotator Telephone Interviews" module for CATI surveys. 17
Web site redesign to support online purchases 18
Exponential growth of the client base with a focus on market research companies in Mexico and Colombia. 19
Creation of the Offline Surveys module (CAPI) for Android mobile devices. 20
Creation of the Online Surveys module (CAWI) 21
Several universities in Latin America are interested in Rotator Survey as a pedagogical tool to teach marketing research: UNAM (Mexico), UTALCA (Chile), UNIJUAREZ (Mexico), UAH (Chile) among others. 22
Portuguese translation. 23
First client in Brazil. Instituto de Pesquisa Catarinense. (Thank you!) 24
Rotator is positioned as the first survey tool for Windows with a portfolio of more than 50 market research companies and more than 20 universities in Latin America. 25
Global registration at DUM & BRADSTREET under number D-U-N-S©855064937. 26
First customer in Europe. San Juan de Dios Hospital in Valencia, Spain. 27
Expansion in the Brazilian market with more than 10 market research firms with high demand in political research and electoral studies. 28
First customer in USA. Corner Stone Research. New York. (Thank you!) 29
First University in USA. Kentucky State University. (Thank you!) 30
Translation to French and first client in French. AfrikSurvey, with studies in Togo, Senegal and Mali. (Merci !) 31
Consolidation of the global customer base (more than 100 market research firms and more than 20 universities), redesign of the marketing strategy, support and relationship with the end user. 32
Translation of the site into Indonesian and Malay, and first client in Jakarta, Indonesia. Terima kasih! 33
Relocation of the main office to the heart of the business district of Caracas and opening of an office in Arizona, USA under the name "ROTATOR SOFTWARE LLC". 34